AM – Alessandra Margi

Alessandra Margi discovered us online and contacted us via email. In full cooperation, we started putting together a mood-board for the photoshoot of her new collection.

The flow of ideas between the client and us was immediate and we were happy to share the same ethos. We were instantly able to set the location, the props and the date.We all agreed on the choice of Villa Fanny Resort, an exquisite boutique hotel in Cagliari, Sardinia, to be used as the photoshoot location. E-light organized the photoshoot by contacting a makeup artist and the manager of Villa Fanny, who allowed the photoshoot to take place a few days later.

For this photoshoot we used the BRX-500 Elinchrom and benefited from the natural light. We aimed for a vintage photographic result accompanied by warm tones and bright colours. The following day we examined the images and selected the ones to retouch for Alessandra. By the end of two weeks the client had the images ready to be uploaded on her website and social media.

Our collaboration with Alessandra was extended for her subsequent shooting of the spring/summer collection and a campaign for a capsule collection for the Forte Village Resort, a beautiful corner of Sardinia, awarded best resort in the world, nestled among 50 hectares of beautiful gardens along a white sand beach on the sunny south coast of Sardinia.

For the spring/summer collection we used natural light, a reflector and a portable tent for the model to change clothes. The following day we photographed the products in our studio using a plain white background, a requirement for the e-commerce.

For further information about Alessandra Margi feel free to click on the link below.