We had our first meeting with Prime in 2019 in their office in London.

The client was very clear and methodical about how they wanted the photoshoots of their construction and renovation projects to be depicted. We mutually agreed on setting the date for the first photoshoot session in the following two months.

For us to select the suitable equipment, it was necessary to visit Prime’s construction site in order to familiarise ourselves with the key elements of the house under construction.

During the three hour photoshoot, we used a 12-24mm lens with a canon 5dmkiii, a Sony a7rII with a 24-70 mm lens, a tripod, and a flash whenever needed. 

Once the photoshoot was concluded we sent a draft set of images to Prime for them to make their selection. We then proceeded with finalising the images and within two weeks they were ready to be uploaded on Prime’s website and launched on social media.

In January 2020 we photographed the full refurbishment of a unique penthouse in a historic Regents Park residency. The schedule was set immediately and the equipment we used was the same as in the previous job.

Following the completion of this second project we were offered a third assignment. This shooting showcased IT London, the conversion of a 500 sq. m art gallery in Mayfair, into a glamorous and contemporary restaurant run by a Michelin pedigree awarded international group.

The architect was Andrew Gancikov and the interior Designer Marsica Fossati.

This photoshoot differed from the previous two only for the addition of a video that our client Prime asked us to create. The finalised content of both images and video footage was delivered to our client in two weeks’ time.

For further information about Alessandra Margi feel free to click on the link below.

PRIME – Italian General Contractor